Here is an interesting exercise in nostalgia. Google (GOOG) is celebrating their 10th anniversary by allowing us to rewind the hand of time and search the internet, as it appeared in their search engine back in 2001.
Click to see the results of googling for “subprime mortgage” then and now (warning this is a LARGE image):
Among the 2001 results there is only one which would ring a little warning bell: the Office of the Currency Comptroller expressing concern (I added the word concern because it was truncated in the search results).
If you want to search for other terms you can find this special edition 2001 Google search engine here. Keep in mind that Google search results are geographically targeted and I’m located in Canada so depending where you are, your results may vary slightly.



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